About us

T-shirts that are cool. That’s the whole idea.

Cool T-Shirts started with a simple frustration: great designs printed on shirts that fell apart after a few washes.

So we do it the other way round. We start with a heavyweight, pre-shrunk cotton tee that feels good and holds its shape, then put our own designs on it. Every print is drawn in-house and made in small runs, so you won’t see yours on everyone else.

If a design doesn’t make us want to wear it straight away, it doesn’t go in the shop. Simple as that.